JANUARY CAN FEEL LIKE EVERYTHING RESETS. Your PNL reads zero. What have you done in 2021? Nothing it seems…

JANUARY CAN FEEL LIKE EVERYTHING RESETS. Your PNL reads zero. What have you done in 2021? Nothing it seems.
THIS IS A FALSE NARRATIVE. In reality...

In reality, your service is continuous. One month is no different from the next. Your success of the trailing 4-6 months continues rolling forward, producing new clients, revenue and profits.

There's a psychological mismatch between the reality versus the compensation cycle.

The comp cycle rewards you for what you've done in an arbitrary 12 month period. This can make each year feel like a mountain you have to climb, and a mad dash to put points on the board before year end. This creates terrible incentives, and when you let this arbitrary timeframe control your actions, you're constantly reacting to this pressure, and materially damaging your long term enterprise value.

"You LLC" is an enterprise providing a service: eg, deal sourcing (PE/GE), investment ideas (HF), winning mandates (IB). You're an expert in this field. Everything you do in your your work like cumulatively adds to your Intangibles account. And as you hone your approach and accumulate wins, you let the flywheel operate and continue to harvest the seeds you consistently sow.

SEE BELOW TO FIX THIS FALSE NARRATIVE

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