Turn off the zoom. The screen eats your creative energy
If you can’t be in person, a good old fashioned phone call gives everyone the space to tap into their creative thinking.
A recent scientific study might help explain why virtual communication feels so much harder. By measuring eye-gaze and information recall, professors Jonathan Levav and Melanie Brucks showed that the physical nature of videoconferencing actually gets in the way of creative ideation because staring at the screen takes so much of your mental focus. Here's why.
